Introducing BCNÜ (BE SEEIN’ YOU)

BCNÜ is code for “BE SEEIN’ YOU,” and is the brand name behind Aussie Born Lifestyle Label specializing men’s Sportswear, Underwear and Swimwear.


BCNÜ started off as a simple idea in 2012. The train of thought; to fill a gap in the market with an effortlessly cool, stylish sportswear that didn’t seem to exist at the time. Now BCNÜ is one of the fastest growing lifestyle brands, reaching men in every corner of the globe through their online presence and ever-growing retail partnerships.

BORN TO BE WORN®, their clothing is fashionable, casual and relaxed with a modern edge. BCNÜ sporty pieces and playful sportswear is made with attention-grabbing designs using bold colour’s that make a big impression, injecting new life to traditional sportswear & streetwear by combining a sense of sport with fun fashion trends and daring ideas. Their gear is designed for the cheeky, edgy, guy who relishes original designs, bright colours and unique sportswear detail.

Under the direction of strong design principles BCNÜ has carved an ever growing niche for the brand in the market of ‘on trend’ Active Fashion at accessible price points. BCNÜ loves to keep their demographic open, hoping to appeal to all audiences. Though never acknowledging one specific demographic over another, BCNÜ generally display a look revolving around youth, fitness and sport. Once hooked on “BCNÜ don’t think you can easily turn back. BCNÜ style is addictive, masculine, sporty & cheeky. It speaks out to every guy that is confident, stylish & wants to look good and feel good in what he’s wearing.

2013 Born To Be Worn Launch Campaign

BCNÜ plans to differ from other menswear brands because they will be more innovative, constantly investing in R&D and defining new market strategies with a strong focus on quality and customer service. Paul Zack advises that our customers want BCNÜ to be different and braver from the other brands in the market.

BCNÜ Headquarters is in Surry Hills, Sydney Australia where a team of passionate individuals design and create men’s clothing that aims to reach every corner of the world. BCNÜ is 100% Australian Owned Company. They design locally in Sydney, Australia and all their great gear is worn and loved by customers all round the world.

Their goalTo be the premium fashion brand known for it’s innovative style, form and function. The brand of clothing you grab from their wardrobe, wear and enjoy 24X7.


Social Media

For further information contact

Founder & Creator Paul Zack
BCNÜ Utility Wear Australia

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